Articles

Facebook page
16 Jul

Marketing using Facebook

Note: This article was updated and republished on 16 July 2018 The Internet has become such an efficient medium for communication and marketing that any serious business needs to have a presence on the web. Although having a company website is generally the best way to establish such a presence, Facebook pages are also highly recommended, given the number of Internet users that have an account on the #1 social network. Indeed, the latest statistics for Mauritius show that about 700,000 Mauritians (out of [...]

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Que font les mauriciens sur Internet
30 Sep

Que font les mauriciens sur Internet ?

Note : l’auteur de ces lignes contribue à Week-End et cet article est aussi paru dans l’édition du 1 Octobre 2017 de cet hebdomadaire. L’Internet joue un rôle essentiel dans la vie de beaucoup de mauriciens, mais que font les 800 000+ internautes de la République de Maurice quand ils sont dans leur browser ? Selon les statistiques compilées à partir des données réelles des temps passés sur les 3 derniers mois, les mauriciens passent 23 % de leur temps en moyenne sur [...]

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Long Beach Arts Festival
14 Jan

In the heART of Mauritius

The hospitality sector is characterised by acute hyper-competition: competition between destinations, competition between hotels in the same destination. Moreover, the expectations of clients are extreme because, according to several international studies, they consider their vacations to be particularly important and privileged moments to “live experiences that trigger emotions, make one feel free, relaxed and reenergised, take a break, be on their own and with their closed ones…”. High expectations, indeed! Hence, the challenge is to find a different concept that [...]

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