The barriers of entry to an online presence keep getting lower every year. Almost anyone can create and manage a Facebook page or an account on any of the popular social media. Website solutions abound and enable businesses to create their own websites easily at a low cost.
But without a proper Internet Strategy, it is quite likely that a business or organisation will be wasting its ressources and opportunities.
By engaging online without a proper Internet strategy, you are doing a disservice to yourself and your organisation.