You’ve probably come across the term SEO and how much of an eminent tool it is in the world of digital marketing.
All search engines like Google, Yahoo or Bing have primary search results where web pages, videos, blogs or images are shown and ranked based on the subject being searched into by users. This is where SEO comes into play.
SEO which stands for Search Engine Optimization is the practice of optimizing content to be discovered through a search engine’s organic search results. In simpler words, by optimizing your web pages, it helps search engines to deem your content as the best result for the topic being searched.
In the digital world, SEO is the survival, not of the fittest but more precisely, survival of the best optimized.
Why should your website be search engine optimized?
1. Visibility & Ranking
One of the main functions of SEO is that it increases your website’s visibility on search engines, that is, it helps users to find your content easier and faster by presenting it among the first results. Consequently, this improves your ranking.
2. Web Traffic
As a consequence of being ranked in the top first search results, you drive more users to your content’s link and visit your website. According to statistics, the number 1 search result on search engines gets nearly 33% of all clicks and the first five search results get 75% of clicks (searchenginewatch.com).
With the help of SEO practice, your website’s visibility increases, which helps in bringing more traffic towards your website as your content is shown among the first results
When a user carries out a search online, most of them never scroll past the first page of the search results and rely on the links shown first. The ranking of your content on the result pages plays a big role on your content’s credibility and the quality of your material. Being ranked among the top five results with SEO practices, creates a sense of trustworthiness to the user and thus presenting your content as high quality.
4. Your competitors are already doing it!
Now it’s time to play catch up as your competitors are already on the SEO train and are driving towards success.
At Eruption, along with the design and development of our clients’ websites, we work on the full optimization of the contents which helps in driving valuable amounts of web traffic to their websites.